Here’s a preview of the Captive Minds map, embedded in a page.
If this was a blog post, then would it allow me to use multiple images in a post?
Here are a couple of screen grabs from the Velo-trainer app that show a couple of different screens within the product:
…and here are a couple more.
You can see how this post is really starting to shape up.
With a little bit of care and attention you can see how easy it is to write great looking blog posts, like this.
Ben Mawhinney, Digital Director.
That’s a block quote, and our block quote needs better styling. One to go on the list.
Updated 5th September 2025
I think I wrote this post to show someone how to edit blog posts, so it’s illustrative, as opposed to a definitive piece of site content.
However, it has reminded me that I’m supposed to be writing about more of the projects that I’ve been involved with (over the years).
The Antarctica work that we did was foundational – after all, it was the inception of an idea that eventually became a company, and a company that lasted a decade (before a combination of things managed to conspire against it). More on that, later.
The Antarctica Commissions (as I will refer to them from now on) were some of the most exciting projects I’ve ever been involved with. It’s difficult to put into words exactly why, I guess one of the reasons was that we were given free reign to design and develop the app that we wanted to build. The app also sat at the intersection of technology, education and innovation, with a healthy dose of history and the environment thrown in for free.
The project also gave me an opportunity to immerse myself (literally) into the very tiniest part of Antarctic exploration (behind a desk, or sat on the sofa) by providing support to an actual, live expedition. Our app sent weather observations back to the Met Office twice daily, along with the location of the expedition team every five minutes. By the end of the project we ended up using this technology to provide expedition tracking services to around seven different expeditions, including Prince Harry’s Walking With The Wounded, Parker Liautaud’s Willis Resilience and Maria Leijerstam‘s White Ice Cycle – the fastest human-powered speed record to reach the South Pole (in 10 days 14 hours and 56 minutes).
We also got the opportunity to work with Arctic Trucks, an Icelandic company who modify Toyota pickup trucks to operate more effectively in extreme climates, and they are probably one of the coolest companies I’ve ever had the privilege of working with.
